MOBILE A / B TESTING

Cost: from 100 000 ₽
Implementation period: from 2 weeks

Mobile A / B testing is the process of conducting an experiment in a mobile application. Only when the test reaches statistical values, we draw conclusions and implement these or other changes.

Stages of work

1.
We formulate hypotheses
For example, you can test the effectiveness of retaining new users. The hypothesis will be that it’s easier for users to understand the simplified visual elements in the tutorial and this should lead to an increase in user retention.
2.
Choosing TA
We select segments of the target audience, and based on it we test hypotheses: for example, the quantity / quality of text / images.
3.
Conducting an experiment and collecting data
We develop a design concept applications, we coordinate the style with the customer.
4.
Analysis of results
We analyze and provide the results of the A / B test and implement improvements to your product.